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reACT Glossary

Indirect entry barriers

administrative costs or burdens on new businesses

Direct entry barriers

policies that can restrict/prohibit entry in specific economic sectors (necessity to acquire licenses or permits)

Public policies

system of laws that can set a number of administrative and legal requirements that can make harder (or easier) the business creation process.

European Pillar of Social Rights

in 20 key principles to deliver new and more effective rights to EU citizens

Missing entrepreneurs

are all those people at risk of exclusion from the labour market due to their belonging to specific disadvantaged and under-represented groups.

THE “INTERNATIONALISATION PORTAL”

aims to give SMEs clear and easy access to the broad range of existing public services.

THE “EUROPEAN CLUSTER COLLABORATION PLATFORM”

an overview of EU Instruments contributing to the Internalisation of European Business to help improve the knowledge of potential business internationalisation stakeholders on funding possibilities and existing instruments (both direct and indirect) and supporting SME internalisation beyond the EU.

“YOUR EUROPE BUSINESS PORTAL”

a guide for micro-enterprises wishing to go abroad and fully exploit opportunities of the EU Single Market.

EUROPEAN SOCIAL FUND

Europe’s main tool for promoting employment and social inclusion. It helps people to get a job, integrating disadvantaged people into society and ensuring fairer life opportunities for all.

COSME Programme

programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises (COSME) improves access to finance for SMEs through two financial instruments.

International Markets

Markets where economic activities are carried out in more than one nation, using sometimes a different currency.

Domestic markets

Markets where sellers and buyers belong to the same national market or where the currency used for economic transactions coincides with the currency of the place of trading.

Opt-in mail

An opt-in email list is a collection of email lists with information that your subscribers have willingly given to you.

Link building

It is a key part of any successful SEO strategy that involves getting other websites to link to yours — a simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website, whilst one of the most rewarding when you get it right.

Online visibility

It is the overall presence of a brand or its products in the general consumer environment.

CRM

“Customer Relationship Management”. They are platforms that gather commercial management, customer support services and interactions in a single database.

SEO

“Search Online Marketing”. It’s a series of techniques and practices to improve your web position on the results list for the search of a specific keyword.

Social Media

Social Media are the platforms that allow communication, connection and interaction between users, as well as information exchange.

The Cloud

It allows to store information and data on the Internet, an online HDD. This way, your files will be accessible any hour, from any device, anywhere in the world.

ICT

“Information and Communication Technology”. It refers to those tools that allow you to access, save, share and produce information by different electronic devices.

International Markets

Markets where economic activities are carried out in more than one nation, using sometimes a different currency.

Domestic markets

Markets where sellers and buyers belong to the same national market or where the currency used for economic transactions coincides with the currency of the place of trading.

Opt-in mail

An opt-in email list is a collection of email lists with information that your subscribers have willingly given to you

Link building

It is a key part of any successful SEO strategy that involves getting other websites to link to yours — a simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website, whilst one of the most rewarding when you get it right.

Online visibility

It is the overall presence of a brand or its products in the general consumer environment.

Soft Skills

Soft skills, also referred to as communication skills, transversal skills or talents, are transferable skills that everyone has and that everyone uses, like the ability to work in a team, leadership, creativity, self-motivation, the ability to make decisions, time management and problem-solving