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reACT Glossary


“Customer Relationship Management”. They are platforms that gather commercial management, customer support services and interactions in a single database.


“Search Online Marketing”. It’s a series of techniques and practices to improve your web position on the results list for the search of a specific keyword.

Social Media

Social Media are the platforms that allow communication, connection and interaction between users, as well as information exchange.

The Cloud

It allows to store information and data on the Internet, an online HDD. This way, your files will be accessible any hour, from any device, anywhere in the world.


“Information and Communication Technology”. It refers to those tools that allow you to access, save, share and produce information by different electronic devices.

International Markets

Markets where economic activities are carried out in more than one nation, using sometimes a different currency.

Domestic markets

Markets where sellers and buyers belong to the same national market or where the currency used for economic transactions coincides with the currency of the place of trading.

Opt-in mail

An opt-in email list is a collection of email lists with information that your subscribers have willingly given to you

Link building

It is a key part of any successful SEO strategy that involves getting other websites to link to yours — a simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website, whilst one of the most rewarding when you get it right.

Online visibility

It is the overall presence of a brand or its products in the general consumer environment.

Soft Skills

Soft skills, also referred to as communication skills, transversal skills or talents, are transferable skills that everyone has and that everyone uses, like the ability to work in a team, leadership, creativity, self-motivation, the ability to make decisions, time management and problem-solving